Privacy Policy

Always Better Co. (“Always Better Co.,” “ABC,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit alwaysbetter.co (the “Site”), use our pages and forms, sign up for our communications, request a free chapter, submit a pre-order-bonus claim, or RSVP for an event through a form or link we provide (together, the “Services”). alwaysbetterco.com, thebettermindset.com, thebettermindsetbook.com, and thebettermindsetpodcast.com are forwarding domains for the Site; this Policy also applies when you reach the Services through any of those domains.

This Policy does not apply to websites, services, retailers, podcast platforms, event platforms, or other third parties that have their own privacy policies. Please review those policies before submitting information to them. The Site may link to or embed those third-party services, and the forwarding domains do not create a separate service or separate data controller.

Contact us

The entity responsible for the Services is Always Better Co. Privacy questions and requests may be sent to:

Email: info@alwaysbetter.co
Mail: Always Better Co., 4804 Laurel Canyon Blvd #729, Valley Village, CA 91607

Information we collect

The information we collect depends on how you use the Services.

Information you provide to us. We may collect:

• Contact information, such as your first and last name, email address, phone number, postal code, location, and time zone.
• Newsletter information, such as your name and email address when you subscribe.
• Free-chapter information, such as your first name and email address when you request chapter one of The Better Mindset.
• Pre-order-bonus claim information, such as your first name, last name, email address, phone number, postal code, retailer, other retailer name, quantity purchased, and order confirmation number. We do not ask you to submit payment-card information through the claim form.
• Inquiry information, such as your occupation or industry, website or professional profile, location, availability, current focus or challenge, reason for reaching out, prior coaching experience, referral source, and anything else you choose to include when you contact us.
• Event RSVP information, such as your name, email address, phone number, event selection, and order-confirmation information submitted through an event RSVP form hosted by Tally or another event platform.
• Communications, including questions, feedback, and information you provide when you contact us.

Please do not submit sensitive personal information, payment-card numbers, passwords, or information about another person through the Services unless we specifically ask for it.

Information collected automatically. When you visit the Services, our hosting, security, embedded-content, and other service providers may automatically receive information such as your IP address, approximate location derived from your IP address, browser type, device type, operating system, referring URL, pages viewed, links clicked, dates and times of access, and information about errors or security events.

If we enable analytics, advertising, or campaign-measurement tools, those tools may collect additional information about visits, interactions, referral or campaign parameters, and conversions. We will update this Policy when we add material tracking or advertising technologies.

Information we receive from others. We may receive information from service providers that help us operate the Services, such as form, email, CRM, spreadsheet, security, hosting, event, or automation providers. We may also receive information from a person who submits an RSVP or inquiry on your behalf.

We do not receive your payment-card details from Amazon or another retailer through the Services. Retailers process purchases under their own terms and privacy policies. We receive order or confirmation information only when you submit it to us or through an event flow connected to the Services.

How we use information

We may use personal information to:

• provide, operate, maintain, and secure the Services;
• deliver or arrange delivery of the free chapter and other materials you request;
• process and administer pre-order-bonus claims, verify submissions when needed, and coordinate bonus fulfillment through our email and marketing systems;
• administer event RSVPs, maintain attendance records, communicate event details, and coordinate event-related automations;
• send newsletters, updates, educational material, and other marketing communications where permitted by law and consistent with your choices;
• respond to inquiries and follow up about coaching, speaking, workshops, or other services;
• send administrative messages, including claim, RSVP, form, or service-related communications;
• maintain records in our operational spreadsheets and systems;
• prevent spam, fraud, abuse, and unauthorized access, including through security checks;
• understand how the Services are used and improve their content, functionality, and communications, where the relevant measurement tools are enabled;
• comply with legal obligations, enforce our agreements and policies, protect our rights and safety, and respond to lawful requests; and
• carry out another purpose disclosed when you provide the information or with your consent.

We do not use phone numbers submitted through the Services to send marketing text messages unless we obtain any consent required for that program. Submitting a phone number is not consent to receive SMS marketing.

Email communications and choices

If you subscribe to a newsletter, request a free chapter, or submit a pre-order-bonus claim, your information may be added to the relevant email list and automation used to deliver the requested material and related communications. Our current forms use ActiveCampaign for these list and automation functions.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or by contacting us at info@alwaysbetter.co. Even if you opt out of marketing, we may still send non-promotional messages necessary to process a claim, RSVP, inquiry, security matter, or other transaction you initiated.

How we disclose information

We may disclose personal information in the following circumstances.

Service providers. We use vendors that process information on our behalf or help us operate the Services. Depending on what is enabled and which feature you use, these may include:

• Vercel, for hosting and serverless form processing;
• ActiveCampaign, for contact management, email lists, and automations related to newsletters, free chapters, bonus claims, and event communications;
• Google Sheets and Google Cloud services, for operational records and form-submission logs;
• Resend, for administrative email notifications;
• Cloudflare Turnstile, for spam and abuse prevention on our forms;
• Tally, for event RSVP forms and submissions;
• Spotify, when you use the embedded podcast player or visit a Spotify link; and
• AddCal, Amazon, Apple Podcasts, social networks, and other third parties when you choose to follow an external link or use an external event, retailer, calendar, podcast, or social service.

These providers may process information in the United States or other countries and may retain information under their own policies and terms. We do not control the privacy practices of third-party services.

Legal, safety, and business purposes. We may disclose information when reasonably necessary to comply with law, legal process, or a governmental request; protect the rights, property, or safety of you, us, our users, or others; investigate fraud or security issues; or establish, exercise, or defend legal claims.

If all or part of our business is reorganized, sold, merged, financed, or transferred, personal information may be disclosed to the parties involved in that transaction, subject to appropriate confidentiality protections.

Sale and targeted advertising

We do not sell personal information for money.

We do not currently intend to use personal information collected through the Services for cross-context behavioral advertising. If we add advertising or retargeting technologies, including a Meta Pixel or similar tools, those technologies may constitute “sharing” or targeted advertising under some privacy laws even if no money is exchanged. Before or when that occurs, we will update this Policy and provide any required notice and opt-out method.

Cookies and similar technologies

The Services and our providers may use cookies, pixels, local storage, or similar technologies for purposes such as:

• keeping the Services secure and functioning, including bot and spam protection;
• remembering basic preferences;
• measuring page performance and form or link interactions, if measurement tools are enabled; and
• displaying or supporting embedded third-party content, such as the Spotify player.

You can manage or block cookies through your browser settings. Blocking some cookies or third-party technologies may affect embedded content or other features. Third-party providers may also use their own technologies when you interact with their content or links; their policies govern those technologies.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer period is required or permitted by law. Our general retention approach is:

• Newsletter and marketing records: while you remain subscribed or engaged, plus a limited suppression record after you unsubscribe so we can honor that choice;
• Free-chapter requests: generally up to 24 months after the last relevant interaction, unless you separately remain subscribed to marketing communications or a longer period is needed for legal or security purposes;
• Pre-order-bonus claims: through claim review, bonus fulfillment, and related support, generally up to 24 months after the applicable bonus campaign ends, unless needed longer to resolve a dispute or comply with law;
• Event RSVP records: through the event and generally up to 24 months afterward for event administration, follow-up, and recordkeeping;
• Inquiries: generally up to 24 months after the inquiry is closed; and
• Security, fraud, and technical logs: generally up to 12 months, unless needed longer to investigate an incident, enforce our policies, or comply with law.

Actual retention may vary by system and provider. When information is no longer needed, we may delete it, anonymize it, or securely isolate it.

Your privacy choices and rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate information;
• request deletion of your personal information;
• request a portable copy of certain information;
• withdraw consent where processing is based on consent;
• object to or restrict certain processing;
• opt out of marketing communications; and
• appeal a decision we make about a privacy request, where applicable law provides that right.

To make a request, email info@alwaysbetter.co with the subject line “Privacy Request.” Please identify the request you are making and provide enough information for us to verify your identity and locate the relevant records. We may need to ask for additional information to protect against fraudulent requests. We will not discriminate against you for exercising a privacy right.

If you are in the European Economic Area, the United Kingdom, or another jurisdiction that requires a legal basis for processing, our bases may include your consent, performance of a request or agreement, our legitimate interests in operating and securing the Services, and compliance with legal obligations. You may also have the right to complain to your local data-protection authority.

Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information we process. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please use care when sending information online and notify us promptly if you believe your interaction with us has been compromised.

Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us at info@alwaysbetter.co. If a higher minimum age applies where you live, that local age standard applies.

International processing

We and our service providers may process and store personal information in the United States and other countries whose privacy laws may differ from those where you live. Where required, we use appropriate safeguards for cross-border transfers.

Third-party links and embedded content

The Services may link to or embed content from third parties, including retailers, podcast platforms, event and calendar services, social networks, and payment or registration services. A third-party link or embed does not mean we endorse that provider’s privacy practices. Once you leave the Services or interact with an embedded provider, that provider’s privacy policy and terms apply.

Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or Services. We will post the updated Policy on this page and change the “Last updated” date. If a change is material, we may provide additional notice where required by law.

Contact

If you have questions about this Policy or want to submit a privacy request, contact:

Always Better Co.
Email: info@alwaysbetter.co
Mail: 4804 Laurel Canyon Blvd #729, Valley Village, CA 91607